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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Planning Poker.
Agile
Planning Poker
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When estimates within the team diverge too much, it puts differing expectations on a common test bench. It separates rough complexity from unspoken assumptions.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
Multiple workshops over several weeks60-120 min2-5 min je Item1-3 h
Participantsdifferent
2-83-83-91-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncAsync
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkFlywheel Map, Friction Points, Growth Levers, Experiment BacklogRelative Estimates, Assumption Notes, Split CandidatesFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
GrowthBehaviorRetention
GrowthRetentionConversion
EstimationAgileRelative sizingTeam
AnalyticsConversionGrowth
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