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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Flywheel.
Growth
Flywheel
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
Multiple workshops over several weeks60-120 min30-60 min2-6 h
Participantsdifferent
2-83-82-103-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkFlywheel Map, Friction Points, Growth Levers, Experiment BacklogIceberg Worksheet, Pattern Notes, Intervention IdeasCurrent Reality Tree, Core Problems, Intervention Ideas
Tagsno overlap
GrowthBehaviorRetention
GrowthRetentionConversion
Systems thinkingRoot causePatterns
Systems thinkingRoot causeConstraintsCausality
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