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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitysame
MediumMediumMediumMedium
Timedifferent
Multiple workshops over several weeks60-120 min1-2 h1-3 h
Participantsdifferent
2-83-82-81-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncAsync
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkFlywheel Map, Friction Points, Growth Levers, Experiment BacklogBusiness Model Canvas, Assumption List, Business HypothesesFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
GrowthBehaviorRetention
GrowthRetentionConversion
Business modelStrategyValueInnovation
AnalyticsConversionGrowth
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