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| Criterion |  Growth Hooked Model |  Growth Flywheel |  Architecture ARID (Active Reviews for Intermediate Designs) |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | ARID examines how well developers can work with a technical design. It focuses on a part of the system that can still be revised, between the architecture overview and the detailed specification. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | Multiple workshops over several weeks | 60-120 min | 2–4 h review as a planning range; preparation and evaluation additional | 1-4 Wochen |
Participantsdifferent | 2-8 | 3-8 | Designers, developers as users, and facilitation | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Prioritized development tasks, Jointly produced code or pseudocode, Observed difficulties and open design questions, Proposed design revisions | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthBehaviorRetention | GrowthRetentionConversion | ArchitectureEngineeringFeedbackValidationTasks | ExperimentsGrowthAnalyticsValidation |