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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
MediumLowLowLow
Timedifferent
Multiple workshops over several weeks30-60 min25-40 min20-35 min
Participantsdifferent
2-81-51-51-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkCompleted Experiment Canvas, Success MetricLearning Card with evidence and next actionTest Card with a pre-set threshold
Tagsno overlap
GrowthBehaviorRetention
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryLearning
ExperimentsValidationDiscoveryHypothesis
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