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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
Multiple workshops over several weeks60-120 min45-90 min60-120 min
Participantsdifferent
2-82-82-83-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsAssumption List, Critical Assumptions, Learning PlanFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
GrowthBehaviorRetention
Theory of ConstraintsAssumptionsSystems thinking
AssumptionsRiskDecisionDiscovery
GrowthRetentionConversion
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