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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumLowMediumLow
Timedifferent
Multiple workshops over several weeks1-2 h45-120 min45-90 min
Participantssame
2-82-82-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkDIBB document, Belief list, Bet list, Learning reportTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
GrowthBehaviorRetention
StrategyDecisionAssumptionsHypothesis
TradeoffsDecisionCriteriaOptions
AssumptionsRiskDecisionDiscovery
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