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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Diary Study.
UX Research
Diary Study
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
Multiple workshops over several weeks1-4 Wochen1-3 h1-4 Wochen
Participantsdifferent
2-85-201-51-6
Formatdifferent
Workshop + asyncAsyncAsyncAsync
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkDiary Entries, Longitudinal Patterns, Experience TimelineFunnel report, Drop-off analysis, Optimization hypothesesExperiment results, Decision log, Learning summary
Tagsno overlap
GrowthBehaviorRetention
UX researchTrackingBehavior
AnalyticsConversionGrowth
ExperimentsGrowthAnalyticsValidation
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