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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitysame
MediumMediumMediumMedium
Timedifferent
Multiple workshops over several weeks30-90 min45-60 min45-75 min
Participantsdifferent
2-81-62-82-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkDecision Tree, Option Map, Assumption ListAssumption map, Test backlog, Risk rankingTest Matrix, Test Plan
Tagsno overlap
GrowthBehaviorRetention
DecisionTreeOptions
AssumptionsRiskExperimentsValidation
ExperimentsValidationDiscoveryOptions
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