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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of an eight-panel idea sheet with varied sketches beside a timer set to eight minutes.
Innovation
Crazy 8s
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Paper illustration for Design Studio
UX Design
Design Studio
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development.When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work.When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates.
Complexitydifferent
MediumLowLowMedium
Timedifferent
Multiple workshops over several weeks8-15 min5-20 min1-3 h
Participantsdifferent
2-81-101-203-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkSketch Set, Idea Shortlist, Direction OptionsIdeenpool, Roh-Shortlist, ClusterSketches, Concept Directions, Design Decisions
Tagsno overlap
GrowthBehaviorRetention
BrainstormingSketchingSpeedDivergenceDesign sprint
BrainstormingIdeationDivergenceSpeed
SketchingCollaborationIdeation
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