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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumHighLowLow
Timedifferent
Multiple workshops over several weeks90-180 min1-2 h45-90 min
Participantsdifferent
2-83-82-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkCoD Table, Prioritization SequenceDIBB document, Belief list, Bet list, Learning reportAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
GrowthBehaviorRetention
PrioritizationDeliveryEconomicsDecision
StrategyDecisionAssumptionsHypothesis
AssumptionsRiskDecisionDiscovery
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