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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
Multiple workshops over several weeks45-90 min45-90 min60-120 min
Participantsdifferent
2-82-63-82-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkCommunication Plan, Channel Matrix, Message CadenceImpact Map, Outcome Hypotheses, Delivery OptionsCommunication Canvas, Stakeholder Messages, Architecture Communication Plan
Tagsno overlap
GrowthBehaviorRetention
CommunicationStakeholdersDeliveryPlanning
OutcomesStrategyBehaviorPlanning
ArchitectureCommunicationStakeholdersCanvas
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