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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumLowLowMedium
Timedifferent
Multiple workshops over several weeks45-90 min1-5 Tage1-5 Tage
Participantsdifferent
2-82-8NutzertrafficNutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkAssumption List, Critical Assumptions, Learning PlanInterest Metrics, Conversion Signal, Learning NoteClick Data, Interest Signal, Learning Decision
Tagsno overlap
GrowthBehaviorRetention
AssumptionsRiskDecisionDiscovery
ValidationExperimentsDemandGrowth
ValidationExperimentsDemandDiscovery
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