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| Criterion |  Growth Hooked Model |  Decision Making Assumption Surfacing |  Growth Flywheel |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | Multiple workshops over several weeks | 45-90 min | 60-120 min | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | Assumption List, Critical Assumptions, Learning Plan | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | ICE Table, Top Idea List |
Tagsno overlap | GrowthBehaviorRetention | AssumptionsRiskDecisionDiscovery | GrowthRetentionConversion | PrioritizationScoringGrowthDecision |