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| Criterion | ![]() Growth Hooked Model | ![]() Decision Making Assumption Surfacing | ![]() Decision Making Decision Rights Mapping | ![]() Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | Multiple workshops over several weeks | 45-90 min | 90-180 min | 1-2 h |
Participantsdifferent | 2-8 | 2-8 | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | Assumption List, Critical Assumptions, Learning Plan | Decision Rights Matrix, Agreement | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | GrowthBehaviorRetention | AssumptionsRiskDecisionDiscovery | DecisionGovernanceAlignmentResponsibility | StrategyDecisionAssumptionsHypothesis |



