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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.
Complexitysame
MediumMediumMediumMedium
Timedifferent
Multiple workshops over several weeks1-3 h1-3 h1-3 h
Participantsdifferent
2-81-81-52-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkArgument Map, Evidence Gaps, Decision RationaleFunnel report, Drop-off analysis, Optimization hypothesesIssue Map, Positions, Argument Notes
Tagsno overlap
GrowthBehaviorRetention
SensemakingDecisionRationale
AnalyticsConversionGrowth
RationaleKnowledgeDecision
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