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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
Multiple workshops over several weeks1-2 h1-5 Tage1-4 Wochen
Participantsdifferent
2-84-12Nutzertraffic1-6
Formatdifferent
Workshop + asyncWorkshopAsyncAsync
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkAlignment Map, Open Issues, Decision QuestionsInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summary
Tagsno overlap
GrowthBehaviorRetention
AlignmentStakeholdersStrategyFacilitation
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
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