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| Criterion |  Growth Hooked Model |  Growth A/B Testing |  Innovation Rolestorming |  Innovation Reverse Brainstorming |
|---|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | Multiple workshops over several weeks | 1-4 Wochen | 30-60 min | 30-60 min |
Participantsdifferent | 2-8 | 1-6 | 3-12 | 3-12 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | Experiment results, Decision log, Learning summary | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist | Reverse Ideas, Risk Themes, Solution Ideas |
Tagsno overlap | GrowthBehaviorRetention | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationCreativity | BrainstormingIdeationCreativityRisk |