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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Flywheel.
Growth
Flywheel
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitysame
MediumMediumMediumMedium
Timedifferent
120 min initial, dann laufendMultiple workshops over several weeks60-120 min1-3 h
Participantsdifferent
3-62-83-81-5
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopAsync
Outputdifferent
HEART-GSM Table, DashboardHooked loop, Trigger map, Reward design, Ethics checkFlywheel Map, Friction Points, Growth Levers, Experiment BacklogFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
GrowthBehaviorRetention
GrowthRetentionConversion
AnalyticsConversionGrowth
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