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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitysame
MediumMediumMediumMedium
Timedifferent
120 min initial, dann laufend60-120 min90-180 min1-3 h
Participantsdifferent
3-63-83-61-5
Formatdifferent
Workshop + asyncWorkshopWorkshopAsync
Outputdifferent
HEART-GSM Table, DashboardFlywheel Map, Friction Points, Growth Levers, Experiment BacklogGQM Table, Metric ProfilesFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
GrowthRetentionConversion
MetricsMeasurementEngineeringAlignment
AnalyticsConversionGrowth
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