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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumHighLow
Timedifferent
120 min initial, dann laufend1-5 Tage1-4 Wochen25-40 min
Participantsdifferent
3-6Nutzertraffic1-61-5
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop + async
Outputdifferent
HEART-GSM Table, DashboardClick Data, Interest Signal, Learning DecisionExperiment results, Decision log, Learning summaryLearning Card with evidence and next action
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
ValidationExperimentsDemandDiscovery
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryLearning
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