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| Criterion |  UX Research HEART Framework |  Business Strategy Ansoff Matrix |
|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low |
Timedifferent | 120 min initial, dann laufend | 45-90 min |
Participantsdifferent | 3-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | HEART-GSM Table, Dashboard | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | GrowthStrategyMarketPortfolio |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
