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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumHighLowLow
Timedifferent
120 min initial, dann laufend1-4 Wochen25-40 min30-60 min
Participantsdifferent
3-61-61-51-5
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
HEART-GSM Table, DashboardExperiment results, Decision log, Learning summaryLearning Card with evidence and next actionCompleted Experiment Canvas, Success Metric
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryLearning
ExperimentsValidationDiscoveryHypothesis
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