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| Criterion |  Growth Growth Experiment |  Business Strategy Value Chain Analysis |  Product Discovery Smoke Test |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 1-2 Wochen | Half day | 1-5 Tage | 25-40 min |
Participantsdifferent | 1-6 | 3-8 | Nutzertraffic | 1-5 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Value Chain Map, Lever List | Interest Metrics, Conversion Signal, Learning Note | Learning Card with evidence and next action |
Tagsno overlap | MarketingGrowthExperimentsLearning | StrategyBusiness modelDiagnosisAnalysis | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryLearning |