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| Criterion |  Growth Growth Experiment |  Business Strategy Three Horizons |  Growth Pirate Metrics AARRR |
|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 Wochen | Halbtags-Workshop, dann iterativ | 1-2 h Setup, laufend |
Participantsdifferent | 1-6 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | AARRR funnel, Metric baseline, Experiment backlog |
Tagsno overlap | MarketingGrowthExperimentsLearning | StrategyInnovationPortfolioForesight | GrowthMetricsExperiments |
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