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| Criterion |  Growth Growth Experiment |  Product Discovery Test Card |  Business Strategy Strategy Execution Loop |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | The Strategy Execution Loop helps avoid treating strategy as a one-off document. It makes visible how strategic decisions are turned into objectives, initiatives, operational work, measurement, and learning. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 1-2 Wochen | 20-35 min | Initial 3-6 h, then monthly or quarterly reviews | 1-5 Tage |
Participantsdifferent | 1-6 | 1-5 | 5-12 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Experiment card, Result summary, Next bet | Test Card with a pre-set threshold | Execution Loop, Review Cadence, Strategic Learning Log | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | MarketingGrowthExperimentsLearning | ExperimentsValidationDiscoveryHypothesis | ExecutionCadenceLearningGovernance | ValidationExperimentsDemandDiscovery |