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| Criterion |  Growth Growth Experiment |  Product Discovery Test Card |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-2 Wochen | 20-35 min | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 1-6 | 1-5 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Experiment card, Result summary, Next bet | Test Card with a pre-set threshold | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tags1 shared | MarketingGrowthExperimentsLearning | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |