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| Criterion |  Growth Growth Experiment |  Product Discovery Test Card |  Product Discovery Hypothesis Prioritization Canvas |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-2 Wochen | 20-35 min | 60-90 min | 25-40 min |
Participantsdifferent | 1-6 | 1-5 | 3-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Test Card with a pre-set threshold | Prioritization Canvas, Hypothesis Backlog | Learning Card with evidence and next action |
Tags1 shared | MarketingGrowthExperimentsLearning | ExperimentsValidationDiscoveryHypothesis | ExperimentsPrioritizationDiscoveryHypothesis | ExperimentsValidationDiscoveryLearning |