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Criterion
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-2 Wochen60–90 min60-90 min1-2 h
Participantsdifferent
1-62-83-64-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Experiment card, Result summary, Next betStakeholder Map, Engagement Plan, Risk NotesSalience Diagram, Strategy per ClassAlignment Map, Open Issues, Decision Questions
Tagsno overlap
MarketingGrowthExperimentsLearning
StakeholdersAlignmentFacilitationChange
StakeholdersFacilitationAlignmentGovernance
AlignmentStakeholdersStrategyFacilitation
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