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| Criterion |  Growth Growth Experiment |  Product Discovery Smoke Test |  Product Discovery MVP Test Matrix |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-2 Wochen | 1-5 Tage | 45-75 min | 1-5 Tage |
Participantsdifferent | 1-6 | Nutzertraffic | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Experiment card, Result summary, Next bet | Interest Metrics, Conversion Signal, Learning Note | Test Matrix, Test Plan | Click Data, Interest Signal, Learning Decision |
Tags1 shared | MarketingGrowthExperimentsLearning | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryOptions | ValidationExperimentsDemandDiscovery |