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| Criterion |  Growth Growth Experiment |  Architecture Risk Storming |  Decision Making Assumption Surfacing |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-2 Wochen | 60-90 min | 45-90 min | 1-4 Wochen |
Participantsdifferent | 1-6 | 4-12 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Experiment card, Result summary, Next bet | Annotated Diagram, Prioritized Risk List, Action Backlog | Assumption List, Critical Assumptions, Learning Plan | Experiment results, Decision log, Learning summary |
Tagsno overlap | MarketingGrowthExperimentsLearning | RiskArchitectureWorkshopValidation | AssumptionsRiskDecisionDiscovery | ExperimentsGrowthAnalyticsValidation |