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| Criterion |  Growth Growth Experiment |  Knowledge Modeling IBIS |  Product Discovery Smoke Test |  Decision Making Argument Mapping |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-2 Wochen | 1-3 h | 1-5 Tage | 1-3 h |
Participantsdifferent | 1-6 | 2-8 | Nutzertraffic | 1-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Issue Map, Positions, Argument Notes | Interest Metrics, Conversion Signal, Learning Note | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | MarketingGrowthExperimentsLearning | RationaleKnowledgeDecision | ValidationExperimentsDemandGrowth | SensemakingDecisionRationale |