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| Criterion |  Growth Growth Experiment |  Knowledge Modeling IBIS |  Product Strategy ICE Scoring |  Decision Making Argument Mapping |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-2 Wochen | 1-3 h | 30-60 min | 1-3 h |
Participantsdifferent | 1-6 | 2-8 | 2-8 | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Issue Map, Positions, Argument Notes | ICE Table, Top Idea List | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | MarketingGrowthExperimentsLearning | RationaleKnowledgeDecision | PrioritizationScoringGrowthDecision | SensemakingDecisionRationale |