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| Criterion |  Growth Growth Experiment |  Knowledge Modeling IBIS |  Decision Making Argument Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-2 Wochen | 1-3 h | 1-3 h | 1-4 Wochen |
Participantsdifferent | 1-6 | 2-8 | 1-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Experiment card, Result summary, Next bet | Issue Map, Positions, Argument Notes | Argument Map, Evidence Gaps, Decision Rationale | Experiment results, Decision log, Learning summary |
Tagsno overlap | MarketingGrowthExperimentsLearning | RationaleKnowledgeDecision | SensemakingDecisionRationale | ExperimentsGrowthAnalyticsValidation |