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| Criterion |  Growth Growth Experiment |  Growth Hooked Model |  Product Discovery Learning Card |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-2 Wochen | Multiple workshops over several weeks | 25-40 min | 45-75 min |
Participantsdifferent | 1-6 | 2-8 | 1-5 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Experiment card, Result summary, Next bet | Hooked loop, Trigger map, Reward design, Ethics check | Learning Card with evidence and next action | Test Matrix, Test Plan |
Tagsno overlap | MarketingGrowthExperimentsLearning | GrowthBehaviorRetention | ExperimentsValidationDiscoveryLearning | ExperimentsValidationDiscoveryOptions |