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| Criterion |  Growth Growth Experiment |  Product Strategy GIST Planning |  Growth Flywheel |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 Wochen | Wochen bis Monate je Goal | 60-120 min | 45-90 min |
Participantsdifferent | 1-6 | 3-10 | 3-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Experiment card, Result summary, Next bet | Goals, Idea bank, Step-project list, Tasks, Learning reports | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | MarketingGrowthExperimentsLearning | RoadmapOutcomesPlanningExperiments | GrowthRetentionConversion | OutcomesStrategyBehaviorPlanning |