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| Criterion |  Growth Growth Experiment |  Product Strategy GIST Planning |  Growth Flywheel |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 Wochen | Wochen bis Monate je Goal | 60-120 min | 1-3 h |
Participantsdifferent | 1-6 | 3-10 | 3-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Experiment card, Result summary, Next bet | Goals, Idea bank, Step-project list, Tasks, Learning reports | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | MarketingGrowthExperimentsLearning | RoadmapOutcomesPlanningExperiments | GrowthRetentionConversion | AnalyticsConversionGrowth |