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| Criterion |  Growth Growth Experiment |  Growth Funnel Analysis |  Growth Flywheel |  Product Discovery Landing Page Test |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 Wochen | 1-3 h | 60-120 min | 1-5 Tage |
Participantsdifferent | 1-6 | 1-5 | 3-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Experiment card, Result summary, Next bet | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Landing Page, Conversion Data, Learning Summary |
Tagsno overlap | MarketingGrowthExperimentsLearning | AnalyticsConversionGrowth | GrowthRetentionConversion | ValidationConversionMarketing |