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| Criterion |  Growth Growth Experiment |  Product Strategy DIBB |  Product Discovery Learning Card |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-2 Wochen | 1-2 h | 25-40 min | 1-2 Wochen pro Iteration |
Participantsdifferent | 1-6 | 2-8 | 1-5 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | DIBB document, Belief list, Bet list, Learning report | Learning Card with evidence and next action | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | MarketingGrowthExperimentsLearning | StrategyDecisionAssumptionsHypothesis | ExperimentsValidationDiscoveryLearning | ExperimentsValidationDiscoveryAssumptions |