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| Criterion |  Growth Growth Experiment |  Facilitation Consensus Workshop |  Facilitation Decision Jam |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-2 Wochen | 1-3 h | 60-90 min | 1-4 Wochen |
Participantsdifferent | 1-6 | 5-30 | 4-10 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop | Async |
Outputdifferent | Experiment card, Result summary, Next bet | Consensus Clusters, Theme Titles, Priority Areas | Problem Cluster, Prioritized Challenge, Experiment | Experiment results, Decision log, Learning summary |
Tagsno overlap | MarketingGrowthExperimentsLearning | FacilitationConsensusWorkshopAlignment | FacilitationDecisionProblem solvingWorkshop | ExperimentsGrowthAnalyticsValidation |