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| Criterion |  Growth Growth Experiment |  Facilitation Consensus Workshop |  Growth A/B Testing |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 1-2 Wochen | 1-3 h | 1-4 Wochen | 1-2 h |
Participantsdifferent | 1-6 | 5-30 | 1-6 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop |
Outputdifferent | Experiment card, Result summary, Next bet | Consensus Clusters, Theme Titles, Priority Areas | Experiment results, Decision log, Learning summary | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | MarketingGrowthExperimentsLearning | FacilitationConsensusWorkshopAlignment | ExperimentsGrowthAnalyticsValidation | AlignmentStakeholdersStrategyFacilitation |