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| Criterion |  Growth Growth Experiment |  Delivery Communication Plan |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-2 Wochen | 45-90 min | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 1-6 | 2-6 | Nutzertraffic | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Experiment card, Result summary, Next bet | Communication Plan, Channel Matrix, Message Cadence | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | MarketingGrowthExperimentsLearning | CommunicationStakeholdersDeliveryPlanning | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery |