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| Criterion |  Growth Growth Experiment |  Innovation Brainwriting |  Facilitation Mind Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-2 Wochen | 15-30 min | 15-45 min | 1-4 Wochen |
Participantsdifferent | 1-6 | 3-12 | 1-10 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Experiment card, Result summary, Next bet | Idea sheets, Expanded concepts, Prioritized list | Mind Map, Topic Clusters, Open Questions | Experiment results, Decision log, Learning summary |
Tagsno overlap | MarketingGrowthExperimentsLearning | BrainstormingCollaborationInclusionIdeas | BrainstormingIdeasMappingStructureFacilitation | ExperimentsGrowthAnalyticsValidation |