View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Growth Growth Experiment |  Decision Making Assumption Surfacing |  Product Discovery Test Card |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-2 Wochen | 45-90 min | 20-35 min | 25-40 min |
Participantsdifferent | 1-6 | 2-8 | 1-5 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Assumption List, Critical Assumptions, Learning Plan | Test Card with a pre-set threshold | Learning Card with evidence and next action |
Tagsno overlap | MarketingGrowthExperimentsLearning | AssumptionsRiskDecisionDiscovery | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryLearning |