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| Criterion |  Growth Growth Experiment |  Decision Making Assumption Surfacing |  Product Discovery Test Card |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-2 Wochen | 45-90 min | 20-35 min | 30-60 min |
Participantsdifferent | 1-6 | 2-8 | 1-5 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Assumption List, Critical Assumptions, Learning Plan | Test Card with a pre-set threshold | Completed Experiment Canvas, Success Metric |
Tagsno overlap | MarketingGrowthExperimentsLearning | AssumptionsRiskDecisionDiscovery | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |