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| Criterion |  Growth Growth Experiment |  Decision Making Assumption Surfacing |  Growth A/B Testing |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 1-2 Wochen | 45-90 min | 1-4 Wochen | 25-40 min |
Participantsdifferent | 1-6 | 2-8 | 1-6 | 1-5 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Assumption List, Critical Assumptions, Learning Plan | Experiment results, Decision log, Learning summary | Learning Card with evidence and next action |
Tagsno overlap | MarketingGrowthExperimentsLearning | AssumptionsRiskDecisionDiscovery | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryLearning |