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| Criterion |  Growth Growth Experiment |  Decision Making Argument Mapping |  Decision Making Assumption Surfacing |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-2 Wochen | 1-3 h | 45-90 min | 1-2 Wochen pro Iteration |
Participantsdifferent | 1-6 | 1-8 | 2-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Argument Map, Evidence Gaps, Decision Rationale | Assumption List, Critical Assumptions, Learning Plan | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | MarketingGrowthExperimentsLearning | SensemakingDecisionRationale | AssumptionsRiskDecisionDiscovery | ExperimentsValidationDiscoveryAssumptions |