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| Criterion |  Growth Growth Experiment |  Facilitation Alignment Mapping |  Facilitation Stakeholder Salience Model |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-2 Wochen | 1-2 h | 60-90 min | 1-4 Wochen |
Participantsdifferent | 1-6 | 4-12 | 3-6 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop | Async |
Outputdifferent | Experiment card, Result summary, Next bet | Alignment Map, Open Issues, Decision Questions | Salience Diagram, Strategy per Class | Experiment results, Decision log, Learning summary |
Tagsno overlap | MarketingGrowthExperimentsLearning | AlignmentStakeholdersStrategyFacilitation | StakeholdersFacilitationAlignmentGovernance | ExperimentsGrowthAnalyticsValidation |