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| Criterion |  Growth Growth Experiment |  Growth A/B Testing |  Product Discovery Test Card |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 1-2 Wochen | 1-4 Wochen | 20-35 min | 30-60 min |
Participantsdifferent | 1-6 | 1-6 | 1-5 | 1-5 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Experiment results, Decision log, Learning summary | Test Card with a pre-set threshold | Completed Experiment Canvas, Success Metric |
Tags1 shared | MarketingGrowthExperimentsLearning | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |