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| Criterion |  Growth Growth Experiment |  Growth A/B Testing |  Product Strategy ICE Scoring |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 1-2 Wochen | 1-4 Wochen | 30-60 min | 45-60 min |
Participantsdifferent | 1-6 | 1-6 | 2-8 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Experiment results, Decision log, Learning summary | ICE Table, Top Idea List | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | MarketingGrowthExperimentsLearning | ExperimentsGrowthAnalyticsValidation | PrioritizationScoringGrowthDecision | AssumptionsRiskExperimentsValidation |